| Beschreibung |
Course content:
• Definition and categorization of business model concepts
• Innovative business models
• Business model generation tool 1: Business model navigator
• Business model generation tool 2: Business model canvas
• Business model generation tool 3: Network-based business model
• Business model evolution and innovation
• Business model innovation methods (scenario technique, cus-tomer journey, creative imitation, value proposition)
Learning objectives:
At the end of the unit, students will have gained insights about the themes of business model architecture and innovation, with and without new technologies, as a key component to competitiveness and related critical success factors.
Subject-specific competencies:
• Students understand and explain common business model concepts
• Know different business model generation tools
• Know different business model innovation methods
Methodological competencies:
• Students know how to apply different tools analyzing business models
Interdisciplinary competencies:
• Students practice working in teams
• Students document, present and discuss their team results in English
• Students understand the importance of value chain generation and innovation
Literature and other sources of information:
• Osterwalder, A. 2004. The business model ontology: A proposition in a design science approach. University of Lausanne: Doctoral thesis.
• Osterwalder, A. and Pigneur, Y., 2010. Business model generation: a handbook for vi-sionaries, game changers, and challengers. John Wiley & Sons.
• Gassmann, O., Frankenberger, K. and Csik, M., 2014. The business model navigator: 55 models that will revolutionise your business. Pearson UK.
• Gassmann, O., Frankenberger, K. and Csik, M., 2013. The St. Gallen business model navigator.
• Zott, C. & Amit, R. 2010. Business model design: an activity system perspective. Long range planning, 43(2): 216-226
• Amit, R., & Zott, C. 2001. Value creation in e-business. Strategic Management Journal, 22: 493-520. |
