Business Model Innovation Made in Asia _ BMIMiA (online)



At the end of the unit, students will:

  • Understand and explain main stream business model concepts
  • Understand and explain different business model innovation strategies
  • Know different business model innovation cases and theoretical implications
  • Have gained insights about drivers and success factors of business model innovation
  • Have gained basic skills to analyze business model innovation 


  • Definition and concepts of business model and business model innovation
  • Drivers of business model innovation
  • Business model innovation strategies and case companies
  • Key trends in business model innovation: digitalization
  • Key trends in business model innovation: platformalization


  • Osterwalder, A. 2004. The business model ontology: A proposition in a design science approach. University of Lausanne: Doctoral thesis.
  • Osterwalder, A. and Pigneur, Y., 2010. Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
  • Gassmann, O., Frankenberger, K. and Csik, M., 2014. The business model navigator: 55 models that will revolutionise your business. Pearson UK.
  • Gassmann, O., Frankenberger, K. and Csik, M., 2013. The St. Gallen business model navigator.
  • Zott, C. & Amit, R. 2010. Business model design: an activity system perspective. Long range planning, 43(2): 216-226
  • Christensen, Clayton M. The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press, 2013.
Sprache Englisch
Dozent Minli Zhao
Fakultät EI
Technisch / Wirtschaftlich Wirtschaftlich
Studiengänge International Project Engineering (IPE)
Wirtschaftsingenieurwesen Vertiefungsrichtung Elektro- und Informationstechnik (MWI)
Plätze 15
Semester SS 2025